The “About Us” page is crucial for connecting with your audience when building a successful website. It is where visitors turn to learn more about who you are, your mission, and what you stand for. A well-crafted “About Us” page builds trust and showcases your brand’s story. In this article, we’ll look at 10 outstanding “About Us” pages from different companies that can serve as great inspiration for your own. Along the way, you’ll learn about the elements that make these pages work and how to adapt them to your needs.
Here are 10 examples of “About Us” pages that stand out, and we’ll dive into the reasons why below:
| Company Name | Industry | Key Feature of “About Us” Page |
|---|---|---|
| Patagonia | Outdoor Retail | Focus on sustainability and activism |
| Dropbox | Tech/Cloud Storage | Simplicity with a personal touch |
| Moz | SEO/Marketing | Emphasis on company culture and values |
| Airbnb | Travel/Accommodations | Storytelling with a community-driven approach |
| Nike | Sportswear | Legacy and commitment to innovation |
| HubSpot | Marketing/CRM | Customer-centric and transparent |
| Mailchimp | Email Marketing | Playful design with a human voice |
| TOMS | Footwear/Charity | Focus on giving back and social impact |
| Starbucks | Food & Beverage | Global mission and local stories |
| Zappos | E-commerce/Footwear | Zappos Culture Book and customer service |
Patagonia
Patagonia’s “About Us” page serves as an exemplary illustration of how to integrate a brand’s narrative with its principles. Patagonia, a company that is best known for its outdoor apparel and gear, utilizes its page to underscore its dedication to activism and sustainability. It is evident that purchasing from them is not merely a transaction; it is a contribution to a cause, as their narrative is interwoven with their commitment to environmental preservation.
Visitors are drawn in by compelling storytelling, highlighting the company’s eco-friendly products and commitment to repairing gear to reduce waste. By focusing on these broader issues, Patagonia makes customers feel that they are part of a larger movement when they shop with them.
Dropbox
The simplicity and personal touch of Dropbox’s “About Us” page sets it apart. Dropbox is a tech company specializing in cloud storage, but instead of using jargon-heavy language, their page is human, warm, and engaging.
The company’s story is narrated in a way that’s easy to digest, giving visitors a glimpse into how Dropbox started and what it aims to accomplish. This straightforward approach works because it reflects the core product—simplifying complicated processes. A clear timeline of milestones and personal anecdotes further solidifies the brand’s authenticity.
Moz
The “About Us” page of Moz, a company that is a leader in SEO and marketing software, emphasizes its core values and company culture. Moz’s success can be attributed to its strong focus on the people behind the product—customers and employees alike.
The page showcases the company’s dedication to transparency and community, using real employee testimonials and candid photography. Moz understands that its customers want to feel connected to the team and its mission, which is why the page is designed to show off its “TAGFEE” values (Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional).
Airbnb
The “About Us” page of Airbnb is entirely dedicated to narrative. The travel accommodations platform excels in integrating personal and community-driven narratives into its brand narrative. The page provides a comprehensive overview of the company’s development, from its humble beginnings as a platform for renting air mattresses to its current status as a global community for travelers.
Airbnb’s approach is unique because it focuses on the hosts and guests who use the platform. This focus builds trust and makes visitors feel part of a global movement, while vibrant images and community stories enhance the narrative.
Nike
Nike’s “About Us” page takes visitors on a journey through the brand’s legendary status in sportswear. The page spotlights Nike’s ongoing commitment to innovation, the achievements of the athletes who wear its products, and the company’s dedication to inclusivity.
What really stands out is Nike’s ability to communicate its legacy while staying current with modern trends. The page is packed with sleek visuals, video content, and statements on the brand’s ethical and sustainable initiatives, making it clear that Nike is both forward-thinking and grounded in its rich history.
HubSpot
HubSpot, a marketing and CRM software company, uses its “About Us” page to highlight its customer-first approach. The page offers full transparency about the company’s origins, leadership, and the way it aims to help businesses grow better.
HubSpot sets itself apart by being honest and relatable. The page includes candid employee stories, the company’s core mission, and a timeline of key moments in its journey. This transparency reinforces trust with potential customers and gives them a deeper understanding of the company’s values.
Mailchimp
Mailchimp’s “About Us” page is lighthearted, playful, and human—qualities that reflect the brand’s personality. The email marketing platform uses quirky design and illustrations to introduce its team and brand story in an approachable way.
Visitors learn about the company’s evolution through fun visuals and interactive elements that keep them engaged. What makes Mailchimp stand out is the friendly tone, which complements the brand’s image as an easy-to-use tool for businesses.
TOMS
TOMS’ “About Us” page puts social impact front and center. The footwear company is known for its one-for-one giving model, and the page dives deep into the story of how and why this model was created.
The company’s mission to give back is reinforced with real-world examples and statistics of the impact they’ve made. TOMS uses this space to tell customers that every purchase directly contributes to improving the world.
Starbucks
Starbucks focuses on both its global mission and local impact. The “About Us” page describes how the brand began and grew into the coffee giant it is today, while also highlighting its commitment to sustainability and ethical sourcing.
The page doesn’t just focus on the big picture—it tells stories of the individual farmers, baristas, and communities that play a role in the brand’s mission. This blend of global and local storytelling helps build a connection with visitors.
Zappos
Zappos’s “About Us” page showcases the company’s unique culture. The company’s approach to customer service and employee happiness is legendary, and it’s all reflected in its “Zappos Culture Book,” which is prominently featured on the page.
The emphasis on core values, along with stories of exceptional customer service, shows how Zappos prioritizes people over profit. This focus on human connection and organizational culture makes the page stand out.
FAQ Section
What makes a good “About Us” page?
A great “About Us” page should reflect the company’s core values and mission while making a personal connection with the audience. It should tell a compelling story that resonates with visitors and gives them a reason to trust your brand.
Why is storytelling important on an “About Us” page?
Storytelling engages readers and helps them emotionally connect with your brand. It humanizes your company by sharing your journey, struggles, and successes, building trust with your audience.
How can I make my “About Us” page unique?
To make your “About Us” page stand out, focus on your unique value proposition, company culture, and what makes your story different from others. Use visual elements such as photos and videos, and ensure that the page aligns with your brand’s tone and personality.
